STRATEGIC PLANNING & THE PRIMARY INDUSTRY SECTOR

Without strategic planning, being in business often feels like being truly under siege. The requirements of the law, your customers, and the surrounding environment are always changing, and without a strategy in place, you cannot hope to always succeed. Of course, running a business, let alone in a sustainable manner, has its challenges. And, no-one can ever anticipate all possible eventualities. It helps though, to have a plan with more detail than, “It is Monday today. What shall I be doing this afternoon?”. The jury is, of course, out on what is an appropriate planning horizon, because the saying, “the best laid plans of mice and men…” , has not come about by accident.

Nevertheless, sustainable business requires a robust and common sense based strategic plan acting as guidance, creating a framework and road map for your day-to-day, weekly, and longer-term decision making. Strategic planning is therefore an essential building block for finding sustainable success.