Value Chain Analysis is not a new concept. Yes, there are some compatriots who think that they invented the phrase all by themselves not so long ago. They are wrong.
“No man is an island… every man is a piece of the Continent, a part of the main.”
These famous lines from a poem by John Donne (1624), an English metaphysical poet, priest and lawyer are an almost perfect descriptive on how value chains need to be constructed and how our approach to value chain analysis needs to be conducted. And John Donne, after all, was born nearly 400 years ago!
Each business participating in a fresh food value chain has its own particular set of expertise and competencies and therefore the ability and potential to add value. Not every organisation can necessarily be part of every chain, due to competitive circumstances and conflicts of interest.
Competent organisations will create their own future through the value chain that is right for them. No one supply chain partner can in the long term expect to control the entire chain. A chain’s complexity will grow beyond one link’s ability to dominate the others.
Yet Are We Really Advancing At The Rate We Should?
Do we fully understand the drivers that create sustainable value to successful fresh food demand chains, let alone value chain analysis?
What are the differences between supply chains, demand chains and value chains?
And where does the term ‘chain’ come from? Shouldn’t we be talking about value braids?
Can identified drivers deliver a robust process that can consistently be applied across the multitude of sectors making up the fresh food industry?
Our approach to value chain analysis is systematic, pragmatic and wholistic.