DBA, Dip. Bus (Marketing), B. Hort., MRSNZ, CMInstD

Hans is a founding director of the business. His focus is business leadership and providing strategic advice to key clients. Hans’ professional interests revolve around all strategic value chain aspects of international agribusiness, particularly in the marketing challenges related to fruits and vegetables.

Hans was an Executive Committee member of United Fresh Incorporated from its beginnings in 1992 to 1994, 1996 to 1998, and 2008 to 2026.

Hans is a professional member of the Royal Society of New Zealand and a chartered member of the Institute of Directors.

As of 31 December 2025, Hans has retired from day to to day involvement in The AgriChain Centre but continues to be a significant shareholder and a member of the company's board of directors.